Lansing Symphony
Orchestra

Lansing Symphony
Orchestra

Campaign identity for the Lansing Symphony Orchestra's 88th Season.

Campaign Identity design for the Lansing Symphony Orchestra's 88th Season.

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About The Project

About The Project

Inspired by the repetition in music as well as in shapes of the digits '88', the Lansing Symphony Orchestra's 88th season is all about visual repetition and pattern. Evolving from the previous year's campaign identity, this season uses bright orange paired with muted, minimalist photography to create a striking look. 

Inspired by the repetition in music as well as in shapes of the digits '88', the Lansing Symphony Orchestra's 88th season is all about visual repetition and pattern. Evolving from the previous year's campaign identity, this season uses bright orange paired with muted, minimalist photography to create a striking look. 

Inspired by the repetition in music as well as in shapes of the digits '88', the Lansing Symphony Orchestra's 88th season is all about visual repetition and pattern. Evolving from the previous year's campaign identity, this season uses bright orange paired with muted, minimalist photography to create a striking look. 

Scope

Scope

Campaign Identity
Print Design
Photography Direction

Campaign Identity
Print Design
Photography Direction

Team

Team

AD & Design:
Erica Tedesco

AD & Design:
Erica Tedesco

AD & Design: Erica Tedesco

AD & Design: Erica Tedesco

ACD: Terry Sieting

ACD: Terry Sieting

ACD: Terry Sieting

ACD: Terry Sieting

ACD: Terry Sieting

Photography:
Eat Pomegranate Photography

Photography:
Eat Pomegranate
Photography

Photography: Eat Pomegranate Photography

Photography: Eat Pomegranate Photography

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The Lansing Symphony Orchestra's 88th Season Brochure.

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Posters from Masterworks Concerts 1, 2, and 3.

Project Recognition

Project Recognition

American Advertising Awards - Mid-Michigan Creative Alliance, 2018
Best of Category: Cross-Platform
Gold Addy (2): Consumer Campaign, Poster Campaign

Silver Addy: Photography – Visual Art Direction

American Advertising Awards -
Mid-Michigan Creative Alliance, 2018

Best of Category: Cross-Platform
Gold Addy (2): Consumer Campaign, Poster Campaign
Silver Addy: Photography – Visual Art Direction

© Erica Tedesco 2018

© Erica Tedesco 2018

© Erica Tedesco 2018