Lansing Symphony
Orchestra

Lansing Symphony
Orchestra

Campaign identity for the Lansing Symphony Orchestra's 87th Season.

Campaign Identity design for the Lansing Symphony Orchestra's 87th Season.

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About The Project

About The Project

About The Project

About The Project

About The Project

The Lansing Symphony Orchestra has been a cultural treasure of Mid-Michigan for nearly a century. In an effort to foster brand recognition for the LSO, we solidified a set of standards for not only this season’s campaign, but would be carried beyond year 87. The concept and execution for this creative was inspired by the juxtaposition of classical and contemporary music that comprised each MasterWorks concert. The campaign identity paired modern and traditional elements to create a striking look that captured the LSO’s essence.

The Lansing Symphony Orchestra has been a cultural treasure of Mid-Michigan for nearly a century. In an effort to foster brand recognition for the LSO, we solidified a set of standards that would carry through not only this season’s campaign, but would be carried beyond year 87. The concept and execution for this creative was inspired by the juxtaposition of classical and contemporary music that comprised each MasterWorks concert. The campaign identity paired modern and traditional elements to create a striking look that captured the LSO’s essence.

The Lansing Symphony Orchestra has been a cultural treasure of Mid-Michigan for nearly a century. In an effort to foster brand recognition for the LSO, we solidified a set of standards that would carry through not only this season’s campaign, but would be carried beyond year 87. The concept and execution for this creative was inspired by the juxtaposition of classical and contemporary music that comprised each MasterWorks concert. The campaign identity paired modern and traditional elements to create a striking look that captured the LSO’s essence.

The Lansing Symphony Orchestra has been a cultural treasure of Mid-Michigan for nearly a century. In an effort to foster brand recognition for the LSO, we solidified a set of standards that would carry through not only this season’s campaign, but would be carried beyond year 87. The concept and execution for this creative was inspired by the juxtaposition of classical and contemporary music that comprised each MasterWorks concert. The campaign identity paired modern and traditional elements to create a striking look that captured the LSO’s essence.

The Lansing Symphony Orchestra has been a cultural treasure of Mid-Michigan for nearly a century. In an effort to foster brand recognition for the LSO, we solidified a set of standards for not only this season’s campaign, but would be carried beyond year 87. The concept and execution for this creative was inspired by the juxtaposition of classical and contemporary music that comprised each MasterWorks concert. The campaign identity paired modern and traditional elements to create a striking look that captured the LSO’s essence.

Scope

Scope

Scope

Scope

Scope

Campaign Identity
Print Design
Photography Direction

Campaign Identity
Print Design
Photography Direction

Campaign Identity
Print Design
Photography Direction

Team

Team

Team

Team

Team

AD & Design:
Erica Tedesco

AD & Design:
Erica Tedesco

AD & Design: Erica Tedesco

AD & Design: Erica Tedesco

ACD: Terry Sieting

ACD: Terry Sieting

ACD: Terry Sieting

Photography:
Eat Pomegranate Photography

Photography:
Eat Pomegranate Photography

Photography: Eat Pomegranate Photography

Photography: Eat Pomegranate Photography

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Cover for the 87th Season Brochure.

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Each of the six Masterworks Concerts had their own direct mail piece. The mailers were trifold and revealed that concert's poster. 

Each of the six Masterworks Concerts had their own direct mail piece. The mailers were trifold and revealed that concert's poster. 

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An overview of the 87th Season materials.

An overview of the 87th Season materials.

Project Recognition

Project Recognition

American Advertising Awards - Mid-Michigan Creative Alliance, 2017
Silver Addy (4): Integrated Consumer Campaign, Poster Campaign, Brochure/Sales Kit, Direct Mail – Flat Campaign

American Advertising Awards - Mid-Michigan Creative Alliance, 2017
Silver Addy (4): Integrated Consumer Campaign, Poster Campaign, Brochure/Sales Kit, Direct Mail – Flat Campaign

American Advertising Awards -
Mid-Michigan Creative Alliance, 2017
Silver Addy (4): Integrated Consumer Campaign, Poster Campaign, Brochure/Sales Kit, Direct Mail – Flat Campaign

© Erica Tedesco 2018

© Erica Tedesco 2018

© Erica Tedesco 2018