Klavon's Pizzeria & Pub

Klavon's
Pizzeria & Pub

Brand identity for an upscale sports bar and pizzeria.

Brand identity for an upscale sports
bar and pizzeria.

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About The Project

About The Project

About The Project

About The Project

About The Project

Klavon’s Pizzeria & Pub is an upscale sports bar and restaurant located in Jackson, Michigan. Since opening his first location in 2007, owner Justin Klavon has been dedicated to providing his customers with an all-around excellent experience. The high-quality food, comfortable atmosphere, and warm service has garnered a cult-like following in Jackson and beyond. Around the restaurant's tenth anniversary, Justin and his team decided it was time for an identity revamp. 

Klavon’s Pizzeria & Pub is an upscale sports bar and restaurant located in Jackson, Michigan. Since opening his first location in 2007, owner Justin Klavon has been dedicated to providing his customers with an all-around excellent experience. The high-quality food, comfortable atmosphere, and warm service has garnered a cult-like following in Jackson and beyond. Around the restaurant's tenth anniversary, Justin and his team decided it was time for an identity revamp. 

Scope

Scope

Scope

Scope

Scope

Brand Identity
Collateral Design
Website Design

Brand Identity
Collateral Design
Website Design

Team

Team

Team

Team

Team

AD & Design:
Erica Tedesco
ACD: Terry Sieting

AD & Design:
Erica Tedesco
ACD: Terry Sieting

AD & Design: Erica Tedesco
ACD: Terry Sieting

AD & Design: Erica Tedesco
ACD: Terry Sieting

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Brand Identity

In creating a new identity, it was extremely important that it succeed in reflecting what the restaurant itself did so well—strike right the balance between high-end and approachable. We built the foundation of the identity around three words: detailed, modern, and authentic. 

In creating a new identity, it was extremely important that it succeed in reflecting what the restaurant itself did so well—strike right the balance between high-end and approachable.  We built the foundation of the identity around three words: detailed, modern, and authentic. 

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Each pizza box is hand-stamped by a member of the Klavon's team and signed for the customer.

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Project Recognition

Project Recognition

American Advertising Awards - Mid-Michigan Creative Alliance, 2018
Silver Addy (2): Integrated Brand Identity Campaign, Logo Design

Logo Lounge Book Vol. 10
Logo and secondary mark published in Display Type and Food categories, respectively.

American Advertising Awards -
Mid-Michigan Creative Alliance, 2018

Silver Addy (2):
Integrated Brand Identity Campaign, Logo Design

Logo Lounge Book Vol. 10
Logo and secondary mark published in Display Type
and Food categories, respectively.

© Erica Tedesco 2018

© Erica Tedesco 2018

© Erica Tedesco 2018