Cravings

Cravings

Brand identity for a quaint ice cream and sweets shop. 

Brand identity for a quaint ice cream
and sweets shop. 

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About The Project

About The Project

About The Project

Cravings is a family-owned ice cream and sweets shop located in the small town of Monroe, Michigan. Specializing year-round in orders for scratch-made fudge and various sweets, they also open in the summer with a wide variety of frozen treats. Owners Shaun, Sheila, and Gabe McGowan take pride in providing their customers with delicious treats in a fun, family-friendly atmosphere. 

Cravings is a family-owned ice cream and sweets shop located in the small town of Monroe, Michigan. Specializing year-round in orders for scratch-made fudge and various sweets, they also open in the summer with a wide variety of frozen treats. Owners Shaun, Sheila, and Gabe McGowan take pride in providing their customers with delicious treats in a fun, family-friendly atmosphere. 

Scope

Scope

Scope

Brand Identity
Collateral Design
Environmental Design

Brand Identity
Collateral Design
Environmental Design

Team

Team

Team

Team

Team

AD & Design:
Erica Tedesco

AD & Design: Erica Tedesco

AD & Design: Erica Tedesco

ACD: Terry Sieting

ACD: Terry Sieting

CD: Camron Gnass

CD: Camron Gnass

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The original logo and squirrel mascot for Cravings held a lot of sentimental value for the McGowan family. In their goal to update their brand with a more modern and sophisticated feel, they hoped to hold onto a bit of that sentiment and history with the new mark.

The new custom-lettered wordmark is a more modern approach to the logo, while still maintaining a friendly and approachable feel. Taking the place of the cartoon mascot is a simple and fun squirrel icon. 

The original logo and squirrel mascot for Cravings held a lot of sentimental value for the McGowan family. In their goal to update their brand with a more modern and sophisticated feel, they hoped to hold onto a bit of that sentiment and history with the new mark. 

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SM Stationary Branding Mock Up (Volume I)
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© Erica Tedesco 2018

© Erica Tedesco 2018

© Erica Tedesco 2018